Nikon 1 Launch night in Sydney

Every now and then a real game changer comes along.

We could have done everything the easy way and used existing technology. But we decided to go back to the drawing board and re-imagine how cameras are designed. The result is Nikon 1. Unparalleled speed, game changing new interchangeable lens system, powerful new image processor, new minimalist design.

The incredible Nikon 1 will propel your photography forward in ways you could never have imagined. See the future for yourself.

Nikon launched their new camera last night and it was done so in a world wide release, all parties who were aware were sworn to secrecy and it was launched at the old mint on Macquarie street Sydney to a large throng of people. It was a great mix of fun, good people and good vibes.