A camera worth how much?

Just sold at the Sotheby's (RED) Auction was item 14 a Leica rangefinder camera one off designed for the event, see the specs below. It just sold for and amazing amount!!! See below




LEICA
DIGITAL RANGEFINDER CAMERA
Custom-made by Jony Ive and Marc Newson for the (RED) Auction 2013. Edition 01/01.
Inscribed: Designed by Jony Ive & Marc Newson for (RED) 2013 edition 01/01.
Main body: magnesium die-cast.
Outer shell: milled and anodised aluminium.
Lens: Max. f-stop: 2.0 / focal length: 50mm / based on LEICA APO-SUMMICRON-M 1:2/50mm ASPH.  The lens has a fixed focal length.  Program modes include aperture priority mode and manual setting mode.
2013
Produced by Leica Camera AG, Germany
Estimate
500,000 — 750,000
LOT SOLD. 1,805,000 USD 
(Hammer Price with Buyer's Premium)

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